ROI Tracking and Enhancement

A. Measuring and maximizing ROI

• Identify which referral sources (i.e. search engines, e-mail campaigns, newsletter sponsorships, print ads and affiliates) generate the most revenue, products, customers and orders for your business.
• Which sources have the highest browse-to-buy ratios and the highest overall revenue potential?
• Actionable information enables timely decisions, such as continuing a successful marketing strategy or stopping a campaign going nowhere.
• Online channel is keeping up with your overall business goals
• Visitor traffic and e-Commerce sales numbers justifying the resources put into them

B. Target Your Marketing Efforts

• Determine which visitor groups are most likely to convert into customers, members or subscribers
• Define visitor groups by the content they read, the actions they take, even the sites they come from.

C. Optimize Conversions

• Click-path tracking to maximize the rate at which your Web site visitors convert into customers, subscribers or members.
• Adjusting the content and navigation of your site in response to your reports

D. Pinpoint Online Revenue-Enhancing Opportunities

• e-commerce intelligence tying in click stream behavior (the page-by-page paths visitors take through a site) with purchasing activity to unveil key shopping patterns and trends
• Identifying online revenue-enhancing opportunities, such as product cross-sells, the most profitable referring sources of traffic, and the ability to see which keywords, search engines or promotions drive the most sales.
• Determine upward and downward trends in a particular product, and which products would function best as loss leaders to attract new customers.

E. visitor’s behaviors

• What’s the state of mind of the website visitor by looking at the keyword that brought the traffic to your website.
• The navigation paths that the website visitors follow are portrayal of the behavior of visitors while browsing that is the key in making some marketing decisions
• What pages are of the most interest to the site visitors and which ones are of least viewed.
• How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer.

F. Modification

• Renewing the website or enhancing its content
• Search engine optimization; planning and monitoring its results
• Monitoring and optimizing Google AdWords campaigns
• Tracking the results of e-mail campaigns and newsletters