Affiliates and Partnerships Manager

Affiliate Recruitment and Management:

• Identify and recruit affiliates to join our affiliate marketing programs.
• Develop and implement strategies to recruit, onboard new affiliates and nurture existing relationships.
• Create and optimize an affiliate kit, including banners, emails, and landing pages, offer pre-written promotional content to facilitate efficient product promotion by affiliates.

Affiliate Payout Management:

• Conduct routine evaluations of affiliate promotional activities, analyze traffic sources and referral methods, and ensure timely processing of payouts.
• Express gratitude to affiliates for their efforts in promoting our products, provide proactive feedback and suggestions for optimizing their promotion strategies, aiming for increased traffic and conversions.
• Address any violations of our terms by affiliates, initiate communication to resolve issues, and take necessary actions to maintain the integrity of our affiliate program.

Affiliate Support and Performance Tracking:

• Engage in daily communication with affiliates, providing ongoing support and assistance.
• Organize and execute affiliate contests to foster healthy competition and engagement.
• Regularly review and optimize the affiliate program structure, commission rates, and incentives.
• Implement strategies to increase affiliate activation, retention, and performance.

Partnerships and Negotiations:

• Identify and engage potential partners for collaborative projects, sponsorships, and co-marketing initiatives.
• Negotiate partnership agreements and terms to create mutually beneficial relationships.
• Build and maintain strong, long-term partnerships with influencers, affiliates, and other relevant stakeholders.

Relationship Building and Nurturing:

• Forge and nurture robust relationships with partners, influencers, and industry experts through consistent communication and collaborative efforts.
• Efficiently manage all outreach inquiries, initiating proactive communication with partners and influencers via emails and social media channels.
• Partner closely with collaborators on initiatives such as link exchanges, new articles, videos, and explore diverse opportunities, including in-product integrations, newsletter promotions, and email campaigns.
• Participate actively in the online WordPress community, attending relevant events to stay connected and well-informed.

Training and Performance Oversight:

• Conduct training sessions for outreach executives, covering areas such as effective outreach strategies, email writing, database compilation, and identification of influencers and channels.
• Manage and supervise outreach efforts, tracking campaign success and facilitating discussions on growth strategies with the team.
• Motivate team members to enhance performance by recognizing their efforts and providing additional value, such as incentives.

Other Responsibilities:

• Recruit freelancers/agencies for various marketing activities, including press release promotion and video creation, utilizing platforms like Upwork, Fiverr, and other relevant channels.
• Participate in the hiring process for SEOs, marketers, writers and outreach experts.
• Identify the need for Standard Operating Procedures (SOPs), draft them, and ensure their implementation within the team.